According to a Google survey, 90% of people switch multiple device screens simultaneously and 48% of users take a business seriously if they can easily navigate its site on their smartphones and tablets. So, if you haven’t tweaked your website lately to make it compatible with multiple platforms, here lies your answer- take the responsive route to redesign your website.  

What is a responsive website design?

A responsive website design is simply the kind for which the content, the images and the structure of the site remains uniform on any given device. This means when users browse through a site on their desktop, they get a full view of the site but when they do the same on their mobile devices, the site adapts itself to the smaller screen size without any compromise on the overall look and feel of the website.

So how does it help to get a responsive website design?

A responsive design helps your site to remain user-friendly on multiple platforms and eliminates the need to create a separate mobile site.

But that’s not all. There are more reasons for you to embrace a responsive web design.

1. Google prefers a responsive website design

Google prefers responsive web design as not only the best way to target mobile users but, also recommends it for increasing your chances of ranking high on mobile searches.

2. One URL does it all

A responsive design saves your website from the identity crisis of using different URLs for different devices which means your SEO efforts on a single site will yield results on multiple platforms. However, a dedicated mobile site needs to be optimised separately.

3. It lowers the bounce rate

No matter how well-placed you are on search rankings, your mobile site can face a high bounce rate if the desktop version and the mobile version of your website are way too different from each other. Google considers this spike in bounce rate as a sign that your website is lacking in relevant content and this pulls down you rankings significantly. Having a responsive website solves this problem by letting you display the same content on all devices.

Today, when more users are choosing smartphones and tablets over desktops, giving your website a facelift with a good responsive design is surely an effective way to make your business stand out among your competitors.

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