Google Plus seems to have been put on the back burner when compared to the attention that all other social media platforms have received since its release in 2011. Online marketers still ignore Google Plus as a fundamental tool for social media marketing, rather focusing their time and energy on the likes of Facebook and Twitter who have a higher number of users. This is the number one mistake your brand can make in the online marketing world. Let us explain why.

In 2013 Google made many algorithm changes. One was a move towards using conversational keyword searches rather than just single words or phrases and the other, which we will focus on, is the heavy emphasis on Google Plus indexing. What does this mean?

This means that content on Google Plus is treated like any other page on the web. Google Plus content is indexed by Google, gaining page rankings and appearing in Google’s search results. This seems like an obvious move from Google when we take into account that Google Plus is a product of Google. Google want its sites to compete with other social media sites and gain better organic search rankings.

Google Plus posts can retain their ranking indefinitely with some posts over a year old still topping search result pages. Compare this to the 14 minutes estimated lifespan of a standard Tweet.

Google Plus authorship provides you with a higher visual profile in search results. Validating your Google Plus profile with sites where you publish will enable your image to appear next to the search results and attract greater visual attention on search pages. This will improve your page ranking too. If people with higher authorship +1 you, your site progresses further in ranking, filtering out unwanted information.

Google Plus has revolutionised Search Engine Optimization (SEO) and has made Social Media Optimization (SMO) a reality. Reliance on  social signals from Google Plus have become more important than ever before in determining search results. If you haven’t signed up with Google Plus then you should, because it is going to be huge.