Search engine optimisation or SEO on WordPress is your way of ensuring that your website gets the attention of search engines like Google, Bing and Yahoo. A properly SEO’d website is one that focuses on using the right keywords, backed up with relevant content to increase its search engine results page ranking. Of course, once you’re SEO brings people to your website only interesting content will keep them there.
As we’ve already stated in previous blogs, we at Red Calabash love WordPress. We love it so much that we won’t build web pages with anything else and here’s why (from and SEO point of view).
WordPress was designed for the ground up to be SEO friendly.
WordPress was originally created for bloggers and unlike static websites that were used to showcase products and services, WordPress had to begin its life as a dynamic and SEO Friendly product that was constantly updated to keep up with search engines so that people’s blogs can be found. This means that even though WordPress isn’t just a blogging site anymore, it has kept and refined that functionality to the point where it is the best content management system available with regards to SEO.
WordPress will tell you how well you’re SEOing your site.
We also love Yoast!
Yoast, which is a free plug-in for WordPress, will help you to SEO your site by providing you with detailed information on the quality of your content. It won’t be able to tell you how much people will like reading it, but it knows what it takes to make it attractive to search engines.
It also comes with a free XML sitemap module.
Extensible Markup Language or XML is the standard for data formatting structure on the internet. It is self descriptive and designed to carry data in a way that makes it easy to share information with other computers.
An XML sitemap acts like a table of contents for your website that tells Google and other search engines that your site has been updated. Once you have updated your site with new content, your XML sitemap is automatically submitted to various search engines and enables them to quickly and easily find it. Yoast’s XML sitemaps also include the images in your posts which will make then rank better in Google Image Search.